#TBT that time we launched beYouLoveLife
Remember that time we launched beYouLoveLife? Unless you were one of seventy-five guests who attended our exclusive launch event at Vineapple Café in Brooklyn back on April 17th, you probably don’t! But fear not, we at beYouLoveLife are all about bringing everyone into the fold, so on this #ThrowbackThursday we are bringing it all back for you. It’ll be just like you were there!
Let us set the stage: A sunny spring day in Brooklyn Heights, a smattering of world-class musicians, seventy-five amazing humans, a catered lunch by Genuine Superette, and one mission: to bring beYouLoveLife into the public eye with a bang – and with the echoes of this bang, to send ripples of positivity and self-acceptance reverberating into every corner of the globe! Our good friend and photographer extraordinaire, Michael Jurick, was hard at work from start to finish capturing every angle of our event and we are thrilled to be able to share some of those photos with you below.
Click on any photo and it will enlarge and open into a carousel slide show.
Now that you can picture yourself there, imagine that while surrounded by friendly vibes, pleasant conversation, and clutching a cup of sangria and bowl of cucumber salad, you start to hear….music! But not just any old music. This music is… great. Like, really friggin great! Who is playing that music, you ask? Why, that would be George Porter, Jr. (The Meters), Joe Russo (Joe Russo’s Almost Dead, Bustle In Your Hedgerow, Further, The Benevento/Russo Duo), and Scott Metzger (Joe Russo’s Almost Dead, Bustle In Your Hedgerow, WOLF!, Rana). Talk about a power trio!
Despite having never played as a group, George, Joe and Scott regaled their captive audience for two intimate sets peppered with WOLF! covers, funk classics, and some inspired improvisation. It was clear to everyone present that we were a part of a very special musical moment. As the band played, one guest turned to Ali and said, “I love the energy in this room right now. It’s like…. feeding me.”
And well-fed, we were.
Before, between and after the music, guests mingled and gathered. We were delighted to be surrounded not only by friends and family who support everything we do, but also by major players from the music, entertainment, legal, financial and education industries. The room was buzzing with creative synergy as people’s wheels began to turn around the question of how beYouLoveLife can make an impact in ways beyond the obvious digital and entertainment sectors. We had great conversations with many of you about how beYouLoveLife can make a difference in schools, in professional organizations, and even in healthcare. It was an energizing vote of confidence from our friends and partners that let us know we are on the right track!
To drive the point of the evening home, between sets Mike and Ali spoke to the crowd about their own stories, the path that led them to creating beYouLoveLife, and the real reason for gathering that day. Beyond raising awareness, engaging influencers, or even enjoying some great live music, we had all gathered because each and every person there believed in the mission of beYouLoveLife: that each person has a story of triumph that can help another, and through self-love and self-acceptance we can begin to unlock the transformational potential of our stories together.
Guests were introduced to bYLLboard – our landmark social media tool which will be the hub of beYouLoveLife’s digital community. We previewed two pieces of original content, one featuring George Porter Jr. who discussed his battle with addiction and his wife Ara’s ongoing battle against pancreatic cancer, and one featuring Matthew Broad of the Catskill Chill team as he bravely disclosed his struggles with suicidal depression. It was a truly humbling moment not only to hear these two men of drastically different backgrounds bear their souls, but also to be in the room with them as they watched their videos on screen for the first time.
As the afternoon wound down it was clear that something truly special had just transpired inside of Vineapple. We were (and still are!) more inspired than ever to bring beYouLoveLife to the world in as many ways as possible. The spirit of love and support was overwhelming and none of it would have been possible without help from our sponsors: Amplifier, Ardmore Music Hall, Axios, Brooklyn Bowl, Catskill Chill Music Festival, CEG Presents, Dream Hotel, Fender, FIYA Fest, FlockU, Genuine Superette, Headcount, Junto Sounds, Live From The Lot, MAYFest, Michael Jurick, NYU Reynolds Program, Orcatex, Qello, Quietman, Relix, Scarborough & Tweed, Serafina, Type A Productions, Vineapple, and Wall Street Dead Ahead Networking Events.
Thanks to everyone who came out to support us in our launch. We look forward to many more events with each and every one of you as beYouLoveLife continues to expand. Next stop: LOCKN’ Music Festival! Be sure to find us if you’re there!
Mike, Ali & The bYLL Crew