If the RV’s-a-Rockin’, it’s Almost Time for LOCKN’

With LOCKN’ festival just one week away, beYouLoveLife is gearing up for our biggest activation event ever and we couldn’t be more excited! This year’s musical lineup is packed with an array of beloved acts including Phish, My Morning Jacket, Ween, Phil Lesh and Friends, Umphrey’s McGee, friends of beYouLoveLife, Joe Russo’s Almost Dead, and many more. If you know us, you can attest that this is basically our dream lineup!

LOCKN’ attendees can come hang with us at our beYouLoveLife Lounge smack in the middle of the main show field, the center hub of the festival. Our 10ft X 20ft space is situated right beside ENO hammocks, D’Angelico guitars and Reverb. Should attendees need some extra cash, the ATM machines border our lounge – yippee!

We’ve pulled together a crew of volunteers with some of the best people we’ve ever met, and we can’t wait for our “bYLL Crew” to help us spread the word about our work, as well as gather attendees’ stories for new inspirational content. We’ll be armed to the gills with an RV full of banners, tents, wristbands, towels, temporary tattoos, and this summer’s hottest new festival must-have, the Lamzac.


Ali and Joey Voron, testing out a Fatboy Lamzac at home

Fatboy, the makers of Lamzac, are bYLL’s first major festival activation sponsor to date, and we couldn’t be more stoked to partner with them for this amazing festival! Bringing one Lamzac would have been cool – we’re heading down with 25 of them!!!

Thanks to Fatboy, we’re also donating some funky Fatboy furniture to The Hang, the area behind the stage where industry folk, plus friends and family of artists can… hang! We couldn’t be more proud (or pumped!) to be included in such a major way at LOCKN’ and we know our efforts will help to bring a new dimension of positivity to the already-amazing fest!

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Come find us at LOCKN’, we’ll be right under this sign!

If you’re heading down to Arrington, Virginia next week for LOCKN’, come hang with us and get a taste of the Lamzac life in the beYouLoveLife Lounge. We’ll be doing our best to cool everyone down with a spa-inspired environment, ice cold towels and blowing fans. We’ll be giving away one Lamzac each day, tons of bYLL gear and tickets to concerts all around the tri-state area.

Of course it wouldn’t be a bYLL event without one of our signature Mandala bYLLprints. Come show off your artistic skills and help color in one of three LOCKN’ Mandala bYLLprints we’ll have scattered around the fest.


One of our completed Mandala bYLLprints

We are super busy gearing up for what we know will be an amazing weekend! Special thanks to our other partners, the Ardmore Music Hall, the Catskill Chill music festival, and Qello concerts for their continued support!  Keep an eye on our FacebookTwitter and Instagram feeds as we document our LOCKN’ journey!

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